Rogers Contest

April 17th, 2008 by Potato

Rogers is having a contest for a Prius. If you’re a Rogers customer, all you have to do is switch your billing method over to ebilling to be entered in the draw. Since I’m a little Prius-happy of late I really wanted to enter the contest… except I already get my bills electronically. (Also: since I’m a little Prius-happy, I was tempted to not include a link above in order to improve my odds, but I hope that if any loyal BbtP readers out there did happen to win, they’d share :). Fortunately, the good laws of this country forbid a company like Rogers from running a lottery, so they cannot require a purchase for entry into their draw (and, if selected, the answering of a skill-testing question). This is the first time that I’ve actually taken advantage of those rules and I sent in a letter with a 100-word essay on why ebilling is “good for the environment.” Of course, that still costs me something (postage), so to me it is a bit like entering into a lottery. I figure my odds are 1 in 500,000 or better (how many of the ~10 million Rogers customers will really switch to ebilling or send in a letter?), so ~50 cents to enter is not too bad, as far as lotteries go.

I find this whole thing deliciously ironic, and really hope that I win for that value alone (…ok, not for that value alone, I really want to win for the new car!). First off, I’m entering by a mailed-in paper submission for a contest that is all about the merits of ebilling. And this whole charade in saving paper is being put on by Rogers, who first off have ridiculously long bills (4 pages on 2 sheets just for one service!) simply so that they can throw in ads for the Jays or their magazines in your bill, and who secondly are one of the most egregious users of dead tree admail there is (at least in the London market). I get, minimum, 4 pieces of full-colour junk mail from Rogers a month. Most of it is for their phone service, which they’re pimping lately like the dirty little bitch it is, so maybe that’ll settle down in the next decade when every household in Canada has received their quota of 480 Rogers Home Phone ads and someone in management asks just how effective the 481st unaddressed bulk admailer is really going to be. But even for their long-term developed products like TV, wireless, and internet I get an ad every other month (at least one of them each month), which also makes me wonder: how many people don’t know that Rogers is an option for their TV-viewing habits? Or that the internet now comes in “high speed” (wait, there’s something faster than dial-up AOL? Gasp!).

This contest somewhat reminds me of all the annoying promotions Rogers puts out for new customers, such as 3 free months if you buy a computer, but which just screws over (ignores) the current customer. There was no kick-back money from the computer manufacturer for the current customers? At least with this contest, even though I already get electronic bills and can’t enter the conventional way, I can still find some way to participate. But stuff like this makes me wonder if I should ever upgrade anything with Rogers, since at some point down the road they’ll very likely have a promotion or contest that I won’t be able to take advantage of if I, heaven forbid, happen to actually want what they’re offering.

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