“We’re Not a Flyer Store”

December 11th, 2010 by Potato

I’m pretty miserably sick here. Sore throat, cough, fever, and vile fluids being produced all over the place. I think the combination of thesis stress and digging out from over a meter of snow just did me in.

My cache of drugs was pretty low to be heading in to a major illness. In particular, I was just about out of advil; I had to ration them yesterday so that I’d still have one to take this morning to get me out the door to the pharmacy.

On the bright side, I was going through the Pharma Plus flyer, and just about everything I wanted was on sale. Advil, vitamins, mouthwash, nyquil, and cold-fx all had pretty substantial sales on. Plus, it was a big bonus airmiles promotion if I spent $50 or more (which wouldn’t be hard to hit with all the stuff on my list). There was even a 1-day sale on 7-up ($2.22 per 6-pack of bottles! awesome!) today. I didn’t feel like driving, especially since we got another dusting of snow last night, and that would involve sweeping the car off. The Pharma Plus is only like 3 blocks away, so I walked.

And when I got there, there was no sale tag out for the Advil, just one of the “switch to the store brand and save X” tags. I figured I must have remembered the flyer wrong, put some store brand ibuprofen in the cart, and moved on… but the vitamins had no sale tag either. Nor did the mouthwash. The toblerone did, but not the door-crasher one-day sale price, and the 7-up wasn’t even available in the bottles. Something was definitely wrong, so I went to the front of the store where the flyers usually are to double-check (maybe I had the effective day wrong? Maybe I dreamed it all in my fever?), and there were no flyers. There wasn’t even that tray where they usually sit. I asked the cashier for a flyer, and he said they’re not a flyer store.

What? I know they were a flyer store just a few months ago, the last time I was there. How can they not be a flyer store? Can they do that, opt to use the Pharma Plus name and everything but then not follow their flyer? And also, if they’re not a flyer store, why is Pharma Plus sending a flyer to my house? The next closest store is 4 km away, and I have to pass by three Shoppers Drug Marts (and this Pharma Plus) to get there. Not a very effective use of the advertising budget…

I have to say though that given the amount of snow that was dumped on London, the city has done a decent job at cleaning up the sidewalks. This is particularly remarkable because the city usually does a terrible job at keeping the sidewalks free of snow — the sidewalk ploughs seem to take a day or two before they come around, and by that time the snow has been packed down into an irregular icy surface by the passage of what pedestrians there are, and that’s nigh-impossible to walk on. The one issue is that at many intersections the sidewalk ploughs went by first, and now the street ploughs have put up an icy barrier for pedestrians to hop over. Nothing new to anyone out there, I’m sure, but with the amount of snow we have, those ice dams mean that we’re going to have some epic meltwater ponds forming soon…

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